I am Natie Ferreira. As the grandson of a vegetable farmer, I have been gardening and growing food my whole life, with a career that has spanned the horticulture, landscaping and agriculture industries since 2000. My ability to deep-dive into rabbit-holes in my interest fields has led me down the paths of biohacking, healthy living, biodynamics, permaculture, and more specifically Cannabis in all its forms.

While I don’t always agree with those who call me a “master grower”, I do admit to having a natural ability to grow good Cannabis. The many wonders of this plant should never be limited to recreation and medicine alone. Think fresh produce, fodder for livestock, building material, textiles, phytoremediation of contaminated sites, biomass for energy, and more.

I am involved in the Cannabis-related industries of retail, analytics, food, medicine, processing technology, agriculture, indigenous knowledge systems, tourism, genetics, and through this brand, also media.